Local SEO Fundamentals
13 topics Basics of SEO Why Google Business Profile is your #1 lead source What is the difference between SEO & GEO? How Local SEO is different from regular SEO What is NAP consistency and does it matter? What are citations and why do they matter for home services? The role of reviews in Local SEO rankings Why your business isn't showing up on Google The map pack: ranking factors that matter most What omnipresence on page one actually looks like Why CTR is the SEO lever almost nobody touches Proximity: why being closer doesn't always win The 5 spots on a Google search results page
Strategy & ROI
7 topics How to start a marketing campaign from scratch Calculating ROI with a marketing agency The importance of reporting Should you run paid ads or focus on SEO first? How to know when you're ready to hire a marketing agency Why marketing for home services takes 6 to 12 months The math of paid ads while waiting for SEO
Marketing Economics
6 topicsOwner Economics
11 topics Markup vs margin: the formula most owners reverse Cost-plus vs value-based pricing Building a job costing system Your true labor burden rate Raising prices without losing money Gross profit, net profit, and owner’s pay Overhead recovery: pricing every job to cover the bills Breakeven analysis A simple revenue allocation framework Why growth can shrink your bank account Hiring math: what a new crew member must produce
Cash Flow & Capital
8 topicsWebsites That Convert
12 topics What every local service website should have Exploring the perfect website architecture What a high-converting home service website looks like Why page speed matters and how to test yours Mobile vs. Desktop: Which one are your customers using How to write service pages that actually rank and convert Common reasons websites lose leads (and how to fix them) Before & After: Redesigning a home service website Why your homepage isn't your most important page Location pages: the right way and the wrong way Schema markup: the silent boost most sites are missing The above-the-fold rules every home service site should follow
Brand & Positioning
4 topicsGBP Mastery
6 topicsReviews Engine
5 topicsGoogle Ads & PPC
6 topicsWorking With 22 Local Marketing
5 topicsAutomations & AI
7 topics Why response time is your #1 conversion lever The 5-minute rule: how lead value decays by the minute How to automate review requests after every job Why review velocity matters more than review count AI lead qualification: filtering tire-kickers automatically The lead-to-revenue ROI tracker every home service needs Spam-proofing your website forms