Strategy & ROI
Why reporting is the most important thing your agency does.
Not the website. Not the ads. The report is the receipt.
The honest reason
A monthly report is what separates an agency that’s working from one that’s coasting.
Without it, you’re just paying a retainer and hoping. With it, you can see the actual leads, the actual cost per lead, and decide whether to keep paying or change something.
What a real report shows
Five sections, every month.
- 01
Leads
Total, by source, with names and contact info. Not just a count.
- 02
Cost per lead
By channel. So you can see what’s working and what isn’t.
- 03
Rankings & visibility
Where you sit in the map pack, what keywords are gaining, what’s slipping.
- 04
What was done
Every page written, every ad change, every review responded to.
- 05
What’s next
The plan for the coming month. Not vague. Specific work.
The red flag
If your agency sends a PDF of impressions and clicks, that’s not a report.
Impressions don’t pay your crew. Leads do. A good report leads with leads and money, not vanity metrics.
The takeaway
No report = no accountability.
If your current agency can’t produce one in 5 minutes, you already have your answer.