Websites That Convert

Why page speed matters.

It’s the most overlooked killer of mobile conversion.

The numbers

Speed is conversion.

1s

Load Time

Industry-best mobile load. You should aim here.

3s

The Cliff

Past this, ~53% of mobile users bail before the page renders.

70%+

Mobile Traffic

Most of your customers are on a phone. Mobile speed is the speed that matters.

Why Google cares

Page speed is a ranking signal, not just a UX thing.

Google’s Core Web Vitals (LCP, INP, CLS) are inputs to ranking. A slow site can’t rank in the top 3 even with great content and great links. Fast sites get a quiet boost.

How to test yours

Free tools, 5 minutes.

01
PageSpeed Insights
pagespeed.web.dev. Plug in your URL. Score 90+ on mobile is the target.
02
GTmetrix
gtmetrix.com. Visual waterfall of every asset. Good for spotting the actual culprit.
03
WebPageTest
webpagetest.org. Real-device, real-network. Closest to what your customer sees.
04
Just open it on your phone
Cell signal, not WiFi. If it feels slow to you, it’s losing leads.

The takeaway

If your site is slow, no amount of SEO or ad spend will save it.

Fix speed first. Then worry about everything else.