Websites That Convert
Mobile vs. Desktop: which one are your customers using?
The answer surprises almost no one. The implication surprises almost everyone.
The split
The data is consistent across home services.
72%
Mobile
Of home service traffic. Tree, plumbing, HVAC, roofing. All the same shape.
24%
Desktop
Mostly daytime, mostly office workers searching during lunch.
4%
Tablet
A rounding error you can stop designing for.
Why this changes everything
If 72% of traffic is mobile, then the mobile version is the real version.
Most sites are designed on a laptop and tested on a laptop. The mobile experience is an afterthought. That’s why most home service sites convert poorly. The site looks great where 24% of visitors are. The site looks broken where 72% are.
Mobile-first checklist
What to verify on every page, on your phone.
- 01
Phone number is one tap
Visible in the top bar, tap-to-call enabled. No pinching.
- 02
Form is short and visible
Above the fold on a 6-inch screen. Five fields max.
- 03
Buttons are thumb-sized
44px minimum. Easy to hit while standing in line at Home Depot.
- 04
Images load fast
Compressed, lazy-loaded, no 2MB hero photos.
The takeaway
Design for the phone. Audit on the phone.
If your site doesn’t feel right in your hand, it’s wrong for 7 out of 10 visitors.