Google Ads & PPC
Branded ads are the cheapest $5 you'll ever spend.
And almost no home service owner is running them.
What a branded ad is
A Google Ad targeting your own business name.
When someone searches "Acme Tree Service," your ad shows above your organic listing. You pay a few cents per click because nobody else is bidding on your name competitively. The whole campaign costs $3-$10 a month.
Why it's worth it
Four reasons to run one.
- 01
Competitors can bid on your name
If they do and you're not, their ad shows above your organic. Your customers click it. Your leads, their phone.
- 02
Owns the top of the page
Ad + organic + map pack = you take 3 of the top 5 spots when someone searches for you.
- 03
Costs nearly nothing
Quality Score is 10/10 on your own brand. Clicks are usually under $0.20.
- 04
Captures lost intent
Word-of-mouth searches. Past customer trying to find you. Your branded ad makes sure they actually land on you.
How to set it up
One ad group, three keywords: your name, your name + city, your name + service.
$5-$10 daily cap. Single ad with your phone number, address, and a clear CTA. Done in 15 minutes. Runs forever in the background.
The takeaway
If you run no other ads, run a branded campaign.
It's defensive. It's cheap. It pays for itself the first month.