Reviews Engine
How to hit 100 Google reviews.
Why that number is the line between credible and forgettable.
Why 100 is the line
Under 100 reviews, you look new. Past 100, you look established.
100 is the psychological cutoff for most customers. Below it, they wonder. Above it, they assume you're real, busy, and competent. The exact number isn't magic. The volume signal is.
The math
How to actually get there.
- 01
Ask every customer
Not the happy ones. Every customer. The system has to be universal or it falls apart.
- 02
Make it one tap
Direct review link, texted from the field. Anything more than one tap kills the rate.
- 03
Set a 50% capture rate
If you serve 200 customers a year, asking everyone gets you ~100 reviews/year. That's the math.
- 04
Catch up your back catalog
Past customers from the last 12 months. One outreach campaign can add 20-30 reviews in a week.
What kills the rate
Manual asking, vague timing, and a "5-star Google review" sign in the truck.
Signs and verbal asks get 5-10% capture. Texted links sent within hours of job completion get 30-50%. Same customers. Different system. The difference is everything.
The takeaway
Hitting 100 reviews is a workflow, not a goal.
Build the system. The number arrives on its own.