GBP Mastery
GBP posts are the most under-used feature on the profile.
Free real estate, every week, right in the search results.
What they actually do
Posts show up on your GBP knowledge panel and in some Maps results.
When a customer is looking at your profile, your latest post is right there. When Google indexes posts, they sometimes surface in related searches. It's low-friction content that lives in high-traffic real estate.
What a good post looks like
Five rules.
- 01
40-100 words
Short enough to scan. Long enough to say something useful.
- 02
One real photo
Of the job, the crew, the truck. Geotagged where possible. No stock.
- 03
Mention the service and the city
Both. Naturally. That's the keyword signal Google reads.
- 04
Give real value
What you did, what to look out for, when to call a pro. Not “we’re great, call us!”
- 05
Add a CTA
Get a free estimate. Call us. Visit the site. One clear next step.
Frequency
Weekly is the floor. Twice a week is the sweet spot.
A profile posting weekly outranks one that posted twice last quarter. Posts don't need to be brilliant. They need to be consistent. The compound is in the cadence.
The takeaway
Treat GBP posts like a weekly habit, not a marketing campaign.
Real photo, real job, real city. Repeat.