Websites That Convert
Schema markup is the silent boost most home service sites are missing.
Invisible to humans. Loud to Google.
What it is
Schema is structured data that tells Google what your page is about.
Behind the scenes, schema labels every element: this is the business name, this is the phone, these are reviews, this is a service area, these are hours. Google reads it explicitly instead of guessing.
What schema unlocks
Five visible upgrades to your search listing.
- 01
Star rating in search results
The 4.8★ next to your listing. Comes from review schema. Big CTR lift.
- 02
Phone number clickable in search
Schema tells Google the format. Google offers tap-to-call without entering the site.
- 03
Service catalog snippets
Lists of services you offer can appear directly in results.
- 04
Business hours and address inline
Customer doesn't have to click to see if you're open.
- 05
FAQ rich results
Your FAQ section can appear as expandable cards under your listing.
How to add it
Most owners think this requires a developer. It doesn't anymore.
SEO plugins (Yoast, Rank Math) auto-generate schema. Site builders (Webflow, Wix) include it. The DIY part is just opening the SEO settings and turning it on. Anyone who tells you it's a 20-hour custom job is upselling.
The takeaway
Schema is free CTR.
Most sites in your market don't have it. Adding it puts you ahead.