GBP Mastery
GBP photos are a ranking factor and a closing tool.
Google reads how many you have and where they were taken.
The numbers
Photos move both rankings and conversions.
100+
Photo Target
Profiles with 100+ photos consistently outrank those with under 20 in the same market.
42%
Direction Lift
Profiles with regular photo uploads see ~42% more requests for directions on average.
0
Stock Photos
Never use them. Google can detect stock images and it tanks credibility.
What to upload
Five categories. Stack them all.
- 01
Crew at work
Faces, uniforms, branded trucks. Real people doing real work.
- 02
Before and after
Side-by-side, same angle. The single most persuasive content type.
- 03
Equipment
Your trucks, your tools, your bucket truck. Shows scale and seriousness.
- 04
Finished jobs
The result. Clean cuts, hauled debris, polished outcome.
- 05
Team photos
Crew with the owner. Builds trust before any phone call.
Why geotagging matters
A photo with location metadata tells Google where you did the work.
Upload a photo taken in Sanford and the location data lives inside the file. Google reads it and reinforces that you serve Sanford. Strip the metadata or upload from your desktop and you lose the signal. Upload from your phone, at the job site, ideally before posting.
The takeaway
Upload often. Upload from the job site.
Every photo is a small ranking signal. Stack them.