Strategy

Starting a marketing campaign from zero.

What to do in order, and what to ignore until later.

The first four moves

In this exact order.

01
Set up the Google Business Profile
Free. The single highest-leverage asset for any local business. Day one.
02
Get the website right
Fast, mobile-friendly, every service and every city you serve has its own page.
03
Launch Google Ads in parallel
SEO takes months. Ads buy you leads while the rest compounds.
04
Start collecting reviews from day one
Every customer, every time, on a system. Reviews are the long-term moat.

Why this order

GBP first because it’s free, fast, and high-leverage.

A fully built GBP can rank in 30–60 days. The website is the conversion engine. Ads buy you a runway while SEO and reviews stack. Reviews are the asset that gets more valuable every month forever.

What to ignore for now

Save these for month 4 and beyond.

01
Social media
Almost no home service customer hires from Instagram. Time sink.
02
Blog posts
Until your service pages and location pages are written, blogs are wasted effort.
03
Branding redesigns
A new logo doesn’t book jobs. Skip the rebrand until you have leads to convert.
04
Print, mailers, vehicle wraps
Not bad. Just lower ROI than the four moves above. Do them when you have time and cash.

The takeaway

Four assets. 90 days. Then iterate.

Most owners fail by spreading thin across 15 channels. Win the four that matter first.