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Before & After
Case Study

What a real website redesign changes.

Same business, same services, same crew. Different results.

The starting point

What the old site looked like.

Before
5 pages total. No service pages. No location pages. 8-second load time. Phone number in the footer. One photo, stock. Two reviews, three years old.
Conversion
~0.8% of visitors becoming leads. Roughly 4 leads a month from 500 visitors.
What changed in the rebuild

Five moves.

  • 01
    One page per service
    Six services, six pages. Each ranking on its own.
  • 02
    One page per city
    Twelve cities, twelve pages. Linked into the service pages.
  • 03
    Phone number in the top bar
    Tap-to-call. Always visible.
  • 04
    Form above the fold
    Five fields. Visible without scrolling.
  • 05
    Real photos and 40 reviews migrated in
    From the GBP. Tied to specific services and cities.
The result, 90 days in

Same traffic. Different math.

4.6%
Conversion
Up from 0.8%. Almost 6x improvement.
47
Leads/Mo
Up from 4. Same site traffic, dramatically more leads.
$12k+
Added Revenue
Per month, in booked work, attributable to the site rebuild alone.
The takeaway

The site was the bottleneck all along.

Most owners blame leads. The leads were arriving. The site was sending them home.