Working With Us
How we track results and report to clients.
What goes in the monthly report and why.
The five sections of the monthly report
Same five every month, every client.
- 01
Leads
Every form submission, every call, every quote request. With names. You see them, not a count.
- 02
Cost per lead
By channel. Ads, SEO, GBP. So you can see where the money is working.
- 03
Rankings and visibility
Where you sit in the map pack. Keywords moving up, keywords slipping.
- 04
What we did
Pages written, ads changed, reviews responded to. Receipts, not summaries.
- 05
What’s next
Specific work for next month. Not “keep optimizing.” Real tasks.
The infrastructure behind it
Tracking is automated, not manual.
Call tracking through CallRail. Form tracking via the site. GBP insights pulled monthly. Google Ads, GSC, GA4 all wired in. We don’t guess. We pull the numbers from the source.
Why every lead has a name
A report that says “12 leads” is uncheckable.
A report that lists the 12 names, dates, phone numbers, and which service they asked about is checkable. You can call them. You can match them to booked jobs. That’s the difference between a report and a sales pitch.
The takeaway
If you can’t check the numbers, they’re not real numbers.
Our reports are designed for you to verify. That’s the whole point.