The marketing engine for serious tree and land companies.
We build the websites, SEO, and paid campaigns that move tree services and land management companies from booked-out-by-luck to booked-out-by-system. Every dollar tied back to revenue.
Per client each month, across Google, ads, and search
Form leads
40+
Web form submissions per client, every month
Cost per lead
<$50
From all sources combined, paid and organic
Google reviews
5.0★
Average rating across our clients' profiles
One team. The whole marketing stack.
We run SEO, paid, web, and reporting under one roof so nothing falls between the cracks.
Local SEO
Map pack rankings, GBP optimization, and content engineered to win every relevant search in your service area.
Google Business Profile build-out
Service + location page architecture
Review velocity and reputation
Citations, schema, and technical SEO
Paid Advertising
Google Ads, LSA, and Meta Ads measured against revenue, not clicks. Built to fill calendar gaps fast.
Google Search, Performance Max, and Meta Ads
Local Services Ads management
Call tracking and attribution
Weekly budget pacing reports
Website builds
Fast, conversion-focused sites that look like the top 1% of your industry. Real photos, real content, no templates that scream template.
Full custom design and copy
Service and city page coverage
Forms wired to your CRM
Fast hosting on a global edge network
Google Business Profile
Geotagged posts, photos, and Q&A maintenance that keep your profile active and visible in the map pack week after week.
Weekly posts with real job photos
Category and service optimization
Review responses and reporting
Spam review removal workflow
AI SEO
Content, schema, and entity signals tuned for ChatGPT, Gemini, and Google's AI Overviews. Built so AI tools surface your business when homeowners ask for service in your area.
AI-tuned service and location page rewrites
Schema markup and entity-linked structured data
Brand mentions and citation building
Visibility tracking across ChatGPT, Gemini, and AI Overviews
Reporting & strategy
Monthly PDF reports tied to leads and revenue. Real strategy calls, not screenshot tours of vanity metrics.
Branded monthly performance PDFs
Reporting tied to calls and booked jobs
Scheduled strategy session every 90 days
Phone or video calls whenever you need more
How a campaign comes together.
A clear path from first call to first lead, then onward.
01
Audit
We dig into your site, GBP, ads, and reviews. One-page action list within 48 hours.
02
Strategy
We pick the channels and pages that move the needle in your market. Nothing busywork.
03
Build
Website, GBP, and ad accounts get built or rebuilt to the standard your competitors aren't holding. This is where the Compound Presence Method channels get stood up.
04
Launch
Everything goes live on the same day. Tracking, forms, and call attribution wired before traffic hits. Channels launch together, not one at a time.
05
Optimize
Weekly tweaks, monthly reports, strategy session every 90 days. We move budget toward the channels earning it and keep the overlap intact.
Inside build, launch, and optimize
The Compound Presence Method.
Show up everywhere your buyer looks, so the choice is made before they call.
One channel produces leads. Several overlapping channels produce something different: a market that keeps seeing you. You win the searches you can rank for, you pay for the ones you can't, and you stay visible in the gaps between.
This isn't a second process. It's the channel strategy that runs inside steps three, four, and five above. The five steps are how the work gets done. This is what gets deployed.
Google Ads
Local Services Ads
Meta Ads
Website and SEO
Google Business Profile
Social media
Citations and directories
Review generation
AI search visibility
Numbers we work for.
Pulled from active client campaigns over the last 12 months.
Google impressions
17,000+
For a single client in a 90-day window (Mar to May 2026).
Queries ranking
1,000+
Search terms the same client now appears for on Google.
Top-3 rankings
160+
Keywords this client holds in Google's top three.
[ Case study · 6 months ]
Land management company
Northwest Ohio · Land clearing, forestry mulching, and grading
A newer land management company came to us with almost no search presence. We built the site, built out the Google Business Profile, and turned Google search into a real lead channel. Inside six months they rank for over 1,000 queries, pull more than 17,000 Google impressions a quarter, and hold 160-plus keywords in Google's top three.
17K
Impressions / 90 days
1,000+
Keywords ranking
160+
Top-3 rankings
What clients actually say.
Real reviews from real owners we work with every week.
★★★★★
"Top marketing company for the tree service industry. Trust him to build your website and do your SEO if you are a tree company."
BK
Ben Kleman
Verified Google review
★★★★★
"Connor is the man. Very responsive and he knows his stuff. He has helped my business grow more than I ever imagined. 10/10 would recommend."
BF
Brice Fonville
Verified Google review
★★★★★
"Super service, very easy to work with. Connor is very knowledgeable, patient and best of all isn't trying to push services you don't need. Here's to the beginning of a long business relationship."
RR
Robert Rangel
Verified Google review
★★★★★
"The knowledge he brings is unmatched to any other company I had a consultation with. For our project he was very open and explained the process simply so it was easy to follow."
MV
Maximilian Van Dessel
Verified Google review
★★★★★
"Highly recommend Connor. Professional, extremely talented, and detail oriented. He focuses on your needs and creates a custom design."
MY
Matt Yoder
Verified Google review
★★★★★
"Connor's attention to detail and constant communication have made him a joy to work with. I am extremely happy for the work he has done for me and hope to have a long, lasting relationship."
An unscripted look at what it's like to work with us, straight from an owner we serve.
Why owners hire us.
Marketing built around the work, not the retainer.
22 Local Marketing was built because the agency industry kept selling the same recycled retainer to tree and land owners who deserved better. Generic templates, vanity dashboards, monthly invoices, no accountability for revenue.
Three things tend to matter most to the owners who stay. You get a fast answer, and it comes from Connor, not a ticket queue. We treat your numbers as our problem rather than handing over a list of completed tasks. And there is a method behind the work, one that produces results when it gets followed. That last part is a real condition, not a figure of speech. When a client skips the photos, sits on review requests, or holds back ad budget, the method slows down, and we will say so rather than quietly absorb it.
One team runs SEO, paid, web, and reporting in house, so nothing gets handed off and lost. Reporting is tied to calls and booked jobs, not impressions.
Connor answers personally. Not a ticket queue.
One team, in house. SEO, paid, web, and reporting.
Reported against calls and booked jobs, not impressions.
"Most agencies sell hours. We sell outcomes. The difference shows up in the work, and you'll feel it in the first 30 days."
Questions worth answering up front.
That's the objection we hear most, and it's usually earned. Here's what we can point at instead of arguing. Our clients average 60-plus phone calls and 40-plus form leads a month at under $50 per lead. One land management client in Northwest Ohio went from no search presence at all to ranking for over 1,000 queries, with 160-plus of them in Google's top three, inside six months. Our own profile sits at 5.0 stars across 36 verified Google reviews.
Now the honest part. Expect 3 to 5 leads in the first couple of months, then building from there. Not fifty. If someone promises you fifty in month one, that's the version of this that didn't work last time. You're month to month the whole way, so if we're not earning it you leave.
Expect 3 to 5 leads in the first couple of months, and growth from there. Paid usually moves first because you're buying placement. Map pack movement tends to show up inside 30 to 60 days. Organic ranking shifts take 3 to 6 months depending on where you're starting. We'll give you our read on your specific market on the first call rather than a generic number.
No. Every engagement is month-to-month. If you want to stop, you stop. We earn the renewal by performing, not by trapping you.
Yes. You own the website, the domain, the GBP, the ad accounts, the call tracking, and everything in between. If we ever part ways, you walk with everything.
Engagements are scoped to the work and your market. Most full-service clients land in the range you'd expect for an in-house marketing hire, but with a whole team behind it. We give you a flat number on the second call once we understand the scope.
Sometimes yes. If the bones are good, we tune it. If it's holding you back, we rebuild it. The audit tells us which one. Most clients end up with a rebuild because the gap to top-of-industry is bigger than it looks from the inside.
That's where we focus, and it's where most of our clients are. The playbook came out of tree care and land management, so we know the search terms, the seasonality, and the way these jobs get bought.
We do take on other home service contractors when the fit is right. Electrical, plumbing, HVAC, roofing, landscaping, grading, and similar trades all run on the same method, since the lead is a phone call and the job happens at a property. Ask on the first call and we'll tell you whether we're the right fit.
→ Free 30-minute call
Let's see if the numbers work.
One call, no pitch deck. We look at your business, your market, and tell you straight whether we can move the needle. If not, we point you at someone who can.
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No pitch deck
We come ready to talk about your business, not ours.
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Honest answer
If we can't help, we say so on the call.
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Audit included
You leave with a 1-page action list whether you hire us or not.
